Walk Japan recently launched its newest tour offering; the Onsen Gastronomy: Noto tour in the scenic Noto Peninsula.

Onsen Gastronomy: Noto takes travellers on a journey through the rural landscapes of the Noto Peninsula in Japan’s northern Ishikawa Prefecture, combining light walking through attractive rural countryside with a strong emphasis on the area’s renowned local cuisine, onsen hot springs and fine crafts epitomised by Wajima lacquerware.

The tour not only highlights the natural beauty and cultural richness of Noto but also supports the region as it recovers from a significant disaster.

Supporting disaster recovery through tourism

On New Year’s Day 2024, a powerful earthquake struck just off the coast of Noto, significantly affecting the local community. While the impact was widespread, it has since sparked a determined effort to rebuild.

In response to a call for help from a local activist group, Walk Japan visited mid-summer, and, seeing the urgency for action and potential amongst the disruption, created this tour as a way for visitors to contribute directly to Noto’s recovery.

A Walk Japan colleague and Noto native who experienced the earthquake first-hand has been central to developing this tour. Her vigour and forward-looking spirit reflects the wider community’s determination to rebuild their lives and once again welcome visitors sooner rather than later to Noto.

Whilst the aftermath is necessarily an unavoidable element of the tour, the emphasis is very much on the positive; the spirited, resilient and welcoming locals, their society, food and craft, the wonderful accommodation and restaurants that have reopened but need guests more than ever, enjoyable walking, and, of course, the reviving and healing properties of onsen hot spring bathing.