Consumers in favour of sustainable travel but cost is king: WTTC
The World Travel & Tourism Council (WTTC) unveiled its latest report, exploring the critical gap between travellers’ desire for sustainable options and their actual behaviour. Launched at FITUR 2025, Madrid,
Pacific Tourism Organisation to develop digital platform to drive sustainable tourism
The Pacific Tourism Organisation (SPTO) is currently working with Trove Tourism Development Advisors to develop the Digital Measurement and Benchmarking Platform (DMBP) which contains sustainable and digital marketing indicators. This
Empowering Indian Explorers: Unveiling the Value of Sustainable Travel
Representative Image: Aerial view of lush green tea estate at Meghamalai, God’s own country, Kerala tourism Indian Explorers: In the bustling tapestry of India’s tourism landscape, a new paradigm is