Europalco, the largest provider of solutions for events and shows in Southern Europe, will showcase its expertise at IBTM World 2024, starting on 19th November for three consecutive days at Fira Barcelona Gran Via. Visitors will find Europalco at Stand D90 and at the Portugal Tourism Boards Stand D60, where the company will emphasize Portugals growing prominence as a destination for meetings, incentives, conferences, and events (MICE).

IBTM World remains a cornerstone event for Europalco. This exhibition is one of the most significant on our calendar, states its CEO Pedro Magalhães. We aim to reconnect with our valued international clients, introduce our capabilities to new audiences, and inspire them with innovative offerings that foster creativity and engagement.

Europalco is raising the bar by transforming Stand D90 into a fully immersive experience. This year, the Portuguese provider will not highlight individual products; instead, the emphasis will be crafting an unforgettable engaging experience for visitors. By incorporating advanced video technology, Europalco plans to show how creativity and innovation can captivate and surprise audiences.

Details of the Stand D90’s design are being kept secret. Cíntia Carteiro, Marketing Manager at Europalco, said, “We’ve taken a bold step by designing a booth that is significantly different from previous years, offering an immersive experience for all attendees. We don’t want to give away too much, we aim to surprise our visitors. We can say that atendees to the Stand D90 will have the opportunity to experience some of Europalco’s newest audiovisual and experiential solutions, showcasing how well-utilized and creatively integrated technology can provide truly engaging and interactive experiences that enchant and leave lasting impressions.

At Stand D60, located within the Portugal Tourism Board area, Europalco’s team will engage with international event planners to showcase its full range of services, including exclusive furniture rental, customizable staging and scenography, advanced audiovisual technologies, and turnkey event management solutions. Through this collaboration with Turismo de Portugal, Europalco aims to position the country as a dynamic and accessible destination for global business events while highlighting how its services can bring events to life.

Portugal is an exceptional setting for MICE events. Its 850 kilometers of coastline, stunning mountains, forests, and vibrant cities provide countless venue options. With over 300 days of sunshine annually, the country offers ideal conditions for outdoor and indoor events alike.

In addition to its natural attractions, Portugal boasts high service standards, competitive pricing, diverse accommodation choices, and excellent connectivity. Three major international airports connect directly to key cities across Europe and North America, making travel convenient for international attendees.