Cebu Pacific received the Best Employer Brand award at this year’s LinkedIn Talent Awards, winning the distinction for a second consecutive year.

The airline led the way among Philippine companies with 1,000 to 5,000 employees on LinkedIn, and was recognised for its outstanding and continuous efforts to engage with talents in a meaningful way.

Cebu Pacific chief human resources officer Felix Dan Lopez said of the award: “We are honoured to receive this award from LinkedIn for the second year in a row. Moving forward, we will stay committed to meaningfully engaging with our current employees and future talents, empowering them to make a valuable impact in the aviation industry as Moment Makers.”

Making the most of resources at its fingertips

The low-cost carrier also made it among the finalists in the Talent Insights Pioneer Category which recognises companies that have utilised LinkedIn Talent Insights to make informed talent decisions with real-time information.

Cebu Pacific is also known for constantly honing its employee engagement initiatives. The company frequently organises activities that aim to strengthen staff camaraderie. It also makes use of LinkedIn Learning to promote upskilling and self-paced learning. 

Just recently, the airline expanded its pool of LinkedIn Learning accounts by making more licenses accessible to more than 4,000 employees.

The airline has also sought to make the workplace even more inclusive through equal employment opportunities and programmes celebrating individuality.